Yoast SEO and Theme building with Foundation Framework were the topics for this weeks well attended WordPress Northern Ireland meetup @ Farset Labs.
Search Engine Optimisation for WordPress is of interest to content providers and developers. There was a good turnout with plenty of new faces at the meetup. The normal format of this meetup is a workshop where the topics get demonstrated. Questions were taken during the process explain topics in more detail. The presenter, Mark Smallman, discussed the parts of the Yeost plugin and their functionality. The value of the readability and SEO ratings of the tool get displayed below the post or page. Other topics such as the importance of the focus keyword, snippet , meta data were discussed. The tool rates the search engine optimisation values of these with a colour bar and list to review. This showed the nature of the plugin and its approach to improving ratings through well crafted content.
As a result of the workshop I have started to look more in depth at the Yoast plugin and hope to improve the readability and SEO rating of future posts.